What is the primary goal of business continuity planning?

The primary goal of business continuity planning is to ensure that a company can continue operating and providing essential services in the event of a disaster or disruption. This includes developing strategies and protocols to minimize downtime, protect data and assets, and quickly recover operations following a crisis. By identifying potential risks, creating contingency plans, and regularly testing and updating these plans, businesses can enhance their resilience and ability to navigate unexpected challenges. Ultimately, the goal of business continuity planning is to safeguard the organization's reputation, revenue, and relationships with stakeholders.